The winner of The Mahindra Group’s ‘Avatar Hunt’ competition received €2,00,000 investment from the Indian company. Anand Mahindra, Chairman of the Mahindra Group said Finland is an important aspect in the company’s overall plan for global expansion.

The Finnish health tech startup, Medixine provides a cloud-based software solution to help connect patients with their healthcare professionals. It enables users to become more involved with their own healthcare. “A combination of public R&D funding and focus on skill development has resulted in Finland’s consistently high rankings in global innovation surveys,” Mahindra said. “Our intent is to
leverage the strengths of this unique eco-system to help us discover the next big ideas and business models which will help us leverage the forces of disruption to create new opportunities for the Group in the future.”

The ‘Avatar Hunt’ took place in Helsinki, as part of the Group’s annual Senior Leaders Conference and included presentations from seven entrepreneurs who were selected from startups throughout India. The seven finalists were selected in partnership with Finland’s trade promotion agency, Finpro. The finalists came from a variety of industries including education, healthcare, analytics and finance.

“Finland is a major tech hub and fast-rising start-up nation ideal for open innovation, offering great business opportunities for forward-looking corporations such as the Mahindra Group,” Markus Suomi, CEO of Finpro said. “Avatar Hunt provided us with the ideal platform to introduce Finnish companies to Mahindra Group executives and give them a sense of what the country has to offer.”

(Picture courtesy: Dreamit)