Bengaluru-based Events High, a startup focused on events and activities discovery, has been acquired by Treebo Hotels, a hotel chain which around 400 hotel branches.

The acquisition’s hope to expand and grow the travel startup’s business and online platform, according to Siddharth Gupta of Treebo Hotels, as reported by Livemint. The startup provides users with a platform they can use to find and schedule a variety of nearby events and attractions.

“So far our offering has been hotels, but we are now placing ourselves as a travel company,” Gupta said. “By providing access to local events, we could supplement our core offering and truly move further to become the most-loved travel brand for customers.”

Attractions available on the company’s platform include outdoor activities and entertainment such as theatre and music, among other events and possible activities.

With the purchase by Treeblo, which is run by Ruptub Solutions Pvt. Ltd., will remain it’s own service, according to Gupta. However, the Events High team will become part of the Treebo Hotels team, as part of the acquisition.

“We are not limiting to just millennial, but to anyone looking for experiences in a city,” Gupta said. “Thanks to social media, people are now searching for new experiences and places to visit, over tangible products.”

Since its founding in 2014, Events High has gained a presence in eight cities and accumulated 1.5 million in website traffic. Plans for growth and expansion for the platform and its services include offering transportation options for customers, along with locations to stay at.

(Picture courtesy: Events High)