Sales conversion and business management startup, SquadStack, raises $5 mn in a new investment round. 

The startup focuses its products and services on helping businesses improve and manage the sales aspect of their business, by monitoring and improving conversions. 

The startup was founded in 2014 and has headquarters in both New Delhi and San Francisco. SquadStack has multiple platforms currently, including Actum, for business management and SquadIQ, for sales conversions.

“We’ve worked across industries because lead qualification and conversion is a challenge for every company irrespective of their industry or niche” Saswata Shankar De, GM of SquadIQ, said, as reported by Livemint. 

SquadStack’s founders include Apurv Agrawal, Kanika Jain, Rishabh Ladha and Vikas Gulati

The Series A investment round will be used for the expansion and growth of the business, its services and its team. 

“We’re grateful to everyone who believed in our mission to create the ultimate sales acceleration and funnel efficiency stack for consumer focused businesses around the world,” Agrawal said, as reported by Livemint.  To our customer partners, we promise that our vision to make your lives easier by providing the best quality products will never change.” 

Previous customers of SquadStack include Zomato, the Times Group, the Tata Group, Nestaway, ZestMoney, Delhivery and Upstox, among others. 

Investors in the Series A investment round include Chiratae Ventures and Blume Ventures, among others. 

“In today’s competitive business environment, organisations need a sales acceleration platform and analytics throughout the sales cycle,” Executive Director at Chiratae Ventures, Venkatesh Peddi, said, as reported by Livemint. “SquadStack is helping consumer companies across industries solve the principle challenge to turn prospects into customers faster and more profitably.”