A consumer goods-focused e-commerce startup, Little Birdie, raises $30 million AUD in a new investment round.
The startup has plans to launch its digital retail platform which pulls product listings from a variety of different websites, companies, and retailers, to provide a one-stop solution for customers. Users can use the platform to find products, as well as compare prices, among other aspects.
The new investment comes from the major financial institution, Commonwealth Bank of Australia, which plans to use the startup’s developments as part of its mobile app services.
“We believe customers should have access to the world’s best digital experience and our partnership with Little Birdie will give customers access to exclusive industry leading deals via the CommBank app,” Angus Sullivan, group executive at Commonwealth Bank said via a press statement, TechCrunch reported.
According to Little Birdie, the startup is now worth around $130 million AUD so far, as reported by TechCrunch. The Melbourne-based startup, which is looking to include approximately 70 million products on its new website, will be launching the platform in June 2021.
“Australia’s e-commerce market is very competitive and quite fragmented with a lot of retailers fighting for market share,” Jon Beros, Co-founder of Little Birdie said, as reported by TechCrunch. “The pandemic accelerated online adoption and saw many retailers switch on an online presence, or shift their focus online. With so many players fighting for the attention of shoppers and driving up the cost of acquisition, Little Birdie can genuinely help retailers by providing a new marketing channel that delivers qualified customers leads.”
Picture courtesy: Little Birdie
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