Bengaluru-based Furlenco has received celebrity investment from Bollywood actor Aamir
Khan. The furniture rental company runs a subscription service, where users can sign up for a
minimum of three months and pick furniture for rent through the company’s website. Run by Kieraya Furnishing Solutions and catering to 4,000 monthly customers, Furlenco received Rs 2 crore personal investment from Khan.

Since 2012, when the company was founded, Furlenco has received total funding of Rs 240 crore and expanded its presence to six cities across the country. Khan, who in the past has been an ambassador for Snapdeal, a New-Delhi based e-commerce company, is famous for Bollywood movies such as ‘Lagaan’ and ‘Rang De Basanti’. Being the latest celebrity investor in a startup, Khan follows the likes of Alia Bhatt, Jacqueline Fernandez, Sachin Tendulkar, Hrithik Roshan and international stars such as Ashton Kutcher and Leonardo DiCaprio.

Hrithik Roshan in particular, who has recently partnered with CureFit, a fitness startup in a Rs 100 crore deal has been involved in the startup ecosystem having founded HRX who has a partnership with fashion company Myntra. Celebrity investments in Indian startups are not always only about the amount of funding, as they often provide additional publicity and customer outreach on a national scale.

(Picture courtesy: Deccan Chronicle)