Parcel Perform, an e-commerce logistic startup with a focus on software-as-a-service (SaaS), has closed its seed fund round, according to the company’s blog.

The Singapore-based company, founded in 2015 by Dana von der Heide and Arne Jeroschewski, provides retailers with a platform they can use to improve customer experiences. The platform caters to both retailers and shoppers, allowing the seller to provide a uniform shopping experience from checkout to tracking, while giving shoppers the ability to track their purchase.

“Online shoppers are demanding more of e-commerce merchants, especially when it comes to the after-checkout experience,” Jeroschewski said in a statement, as reported by Deal Street Asia. “This is where Parcel Perform comes in. We help drive merchants’ growth and improve their customer’ loyalty. This round will allow us to further broaden our reach and product portfolio.”

Wavemaker Partners, a Singapore-based venture capital firm, led the $1.1 million fund round raised by Parcel Perform.

Retailers can also use customer service interface and analytics to analyse the different carriers’ performance on a global scale. According to the company, it worked with 570 carriers throughout the world while being accessible in over twenty languages.

Other investors in the seed fund round include 500 Durians and both new and already existing angel investors.

“Given the stage of our investments, we like to work with founders who have deep domain expertise,” Managing Partner at Wavemaker, Paul Santos said. “This is perfect given Arne’s and Dana’s experience in the e-commerce and logistics space. Where other companies focus on the pre-sale, Parcel Perform has found a large opportunity in helping companies improve the post-checkout experience, starting with the tracking business.”

The company also has a service called Parcel Monitor, a business-to-consumer service (B2C) which also provides tracking capabilities.

(Picture courtesy: http://www.straitstimes.com/)